How much of the work is done by AI?

Roughly 20–30%, mostly for audience research and performance analysis. Strategy, creative direction and final decisions stay entirely human.

Can OTT campaigns be tracked for conversions?

Where the platform and campaign setup support it, we track available conversion actions; some environments are better suited to awareness metrics.

Do you handle the ad budget separately?

Yes. Our management fee is separate from your media spend, and budgets are planned transparently around your objectives.

Is there a lock-in contract?

No. We work on monthly and quarterly plans. You can scale up, scale down or pause with a month's notice.

Home Sponsored AdsOTT Advertising

21 Services Included

OTT Ads Where Audiences Actually Watch Without Skipping.

Strategy, targeting and campaign management across streaming and connected-TV environments — built around measurable reach and business outcomes, not impressions alone.

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PAN India

Campaign Reach

Premium

Ad Inventory

20–30%

AI-Assisted Workflow

Ad-Block Free Reach

Targeted, Not Mass

Reported Monthly

Ad-Block Free Reach

Premium placements where audiences watch without skipping or blocking.

Targeted, Not Mass

Audience and geography-led campaigns, not blanket exposure.

Reported Monthly

Reach, engagement and available conversion metrics with clear recommendations.

What's Included

21 Deliverables. One Monthly Fee.

OTT Advertising Strategy & Planning

Develop a customized OTT advertising strategy based on your business objectives, target audience, geography, budget and campaign goals.

Audience Research & Segmentation

Identify relevant audience segments based on demographics, interests, viewing behaviour, location and customer profiles.

AI-Assisted Audience Research

AI

Use AI-powered tools for 20–30% of research and planning, helping analyze audience patterns, content interests and campaign opportunities faster.

OTT Campaign Planning

Plan advertising campaigns across suitable connected TV and OTT environments based on campaign objectives and available inventory.

How We Work

Four Steps. No Guesswork.

01

Audit & Discovery

We study your audience, geography and objectives before suggesting anything.

02

Strategy & Creative

Targeting, messaging and creative plan mapped to your campaign goals.

03

Launch Campaigns

Campaigns launched across relevant OTT and connected-TV environments.

04

Optimise & Report

Monthly reports with what worked, what didn't and what changes next.

FAQs

Questions We Get Asked a Lot.

Something not covered here? Call us — we'd rather answer it now than after you've signed.

Ask Us Directly

OTT reaches audiences on streaming platforms and connected TVs in a largely ad-block-free, high-attention environment, while YouTube runs within a single video platform.

Ready to make OTT Advertising actually work?

Tell us your goal in one line. We'll come back with a plan, a timeline and a price — no obligation.

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